
Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level. To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.

today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour Announces New Methodology to Measure Fiber Shedding

With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House. Under Armour Calls On A New Generation To Protect This House Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Under Armour and Stephen Curry became a team in 2013.

Under Armour and Stephen Curry Lock In Groundbreaking Partnership As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level – whether you’re playing at Augusta or on your local course. Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens.
